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Credit: Thank you to Team Nitrogen for Designing Our Beautiful Logo!

The Fearless Pledge™

Honestly, we just got tired of hearing the same numbers, so we decided to do something about it.


The Fearless Pledge™ is our call-to-action at Females and Finance to everyone in Financial Services and Financial Technology to help us Hire, Mentor, Train, and Advance 100,000 Women by the end of 2025!



See Who Else Has Signed The Fearless Pledge!

What Some of Our Champions For Change Have to Say


Aaron Klein

Nitrogen

"I'm so honored and proud to be the first to sign on to the Fearless Pledge™ and commit ourselves to working across our industry to bring 100,000 more women into financial services by 2025. The work that Sheryl and her team are doing is so critical, and we couldn't be more grateful for the opportunity to support it."

Stephanie Bogan

Limitless Advisor Coaching

"With the pledge, we have an opportunity to stop talking about change and become its catalyst. I couldn't be more enthusiastic about signing the pledge and working to attract, train and empower 100,000 more women in financial services. This is a noble profession and we're all better served by a diversity of people, experiences, and ideas. It's easy to tell ourselves there's not much we can do -- but now there is. I hope you'll join me in elevating women and the profession with your pledge."

David Wood

Gateway Financial Partners

"Sheryl has worked tirelessly to create an industry that is progressing through not only promoting a more inclusive work force, but also by believing in it and standing by it. The Fearless Pledge is a tangible way to put action to the belief that women make financial services BETTER. Gateway is proud to stand at the forefront of this pledge and we vow as a firm to uphold our commitment the create an industry that not only attracts, but retains diverse talent.”

The Fearless Pledge™

The Survey Data was Created and Managed by our Strategic Partner

With a relentless focus on customer needs, a collaborative problem-solving approach and a passion for putting insights into action, Jen is a proven strategic leader. She’s worked with countless financial advisors and several of the Fortune 500 companies that service them but has now set her eyes on a new project - one that propels this industry forward to serve its clients more effectively. That new project is the Hidden Insights Group.


Jennifer Rutley

President & CEO of Hidden Insights Group

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